by ProResource | Apr 1, 2020 | Executive Social, Leadership, Social media, Why Executive Social
As we turn to social distancing to combat the most serious global threat in recent history, social media is bringing us together. We’re using it to stay informed, organize community outreach efforts, and communicate with our family, friends, and coworkers. As a...
by ProResource | Mar 19, 2020 | CEOs, Employee Advocacy, Executive Social, Leadership
It’s no wonder employee advocacy programs have become incredibly popular in recent years. A well-run employee advocacy program produces increased brand recognition, streamlined communications, and advertising value. How do you implement and maintain a successful...
by ProResource | Jan 9, 2020 | CEOs, Executive Social, Leadership, LinkedIn Profile, SocialCEO, Unicorn CEOs
Entrepreneurs dream about building “unicorns” — startup businesses so successful they reach a valuation of over $1 billion. As of December 11, 2019, there were only 213 such companies in the United States. We took a look at how the CEOs of these...
by ProResource | Oct 30, 2019 | CEOs, Employee Advocacy, Executive Social, ROI, Social media
Too often, companies make the mistake of not tapping into one of their strongest marketing tools: their own employees. Employee advocacy can (and should) be a significant part of any organization’s social media strategy — and many forward-thinking businesses are...
by ProResource | Oct 2, 2019 | CEOs, Executive Social, Leadership, ROI, Social media engagement
In our last blog, we discussed the impact on a company’s stock when “social executives” are active on Twitter — when they share insights into their work-related activities and communicate directly with their investors via social media. Here we look...
