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10 Ways Social Media Makes You a Better Leader

10 Ways Social Media Makes You a Better Leader

by ProResource | Apr 1, 2020 | Executive Social, Leadership, Social media, Why Executive Social

As we turn to social distancing to combat the most serious global threat in recent history, social media is bringing us together. We’re using it to stay informed, organize community outreach efforts, and communicate with our family, friends, and coworkers. As a...
Your Biggest Fans: How Executive Leaders Drive Employee Advocacy

Your Biggest Fans: How Executive Leaders Drive Employee Advocacy

by ProResource | Mar 19, 2020 | CEOs, Employee Advocacy, Executive Social, Leadership

It’s no wonder employee advocacy programs have become incredibly popular in recent years. A well-run employee advocacy program produces increased brand recognition, streamlined communications, and advertising value. How do you implement and maintain a successful...
The ROI of Executive Social Media for Employee Advocacy

The ROI of Executive Social Media for Employee Advocacy

by ProResource | Oct 30, 2019 | CEOs, Employee Advocacy, Executive Social, ROI, Social media

Too often, companies make the mistake of not tapping into one of their strongest marketing tools: their own employees. Employee advocacy can (and should) be a significant part of any organization’s social media strategy — and many forward-thinking businesses are...
How to Be a Better Leader by Using Social Media

How to Be a Better Leader by Using Social Media

by ProResource | Oct 25, 2017 | CEOs, Leadership, LinkedIn, Social media

Some of the most effective leaders are actually the best followers…on social media, that is. As a result of the CEO Social Activism blog posts I did earlier this year, I’ve become engaged in more and more discussions about how CEOs and other leaders could – and should...
CEO Social Activism: The Benefits and Risks of Speaking Out

CEO Social Activism: The Benefits and Risks of Speaking Out

by ProResource | Jul 19, 2017 | CEOs, credibility, Personal branding, Public relations

At a time when 140 characters can unsettle financial markets and incite worldwide controversy, the risks associated with publicly voicing an opinion or supporting a cause are greater than ever. There is, of course, a strong and sound-minded counterpoint to this...
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