by ProResource | Mar 25, 2013 | Branding, Marketing, Nurture, Public relations, Social media
A hotel in Vegas failed to listen when a customer complained on Twitter about the hour-long wait to check in. (Ridiculous!) A competitor caught the complaint and responded. Rather than tweeting something like “Come to our hotel,” the competitor was empathetic and...
by ProResource | Dec 31, 2012 | Marketing, Nurture, Public relations
Here’s a guest post from Rebekah Henson, an email marketing expert… Marketing with email is an effective way to stay in touch with your customers, remind them of your brand and get repeat business from them. When you’re first starting out, you may not have all the...
by ProResource | Dec 21, 2012 | Marketing, Public relations
Here’s a guest post from Sean D’Souza, who is an expert at writing persuasive copy… How powerful is the word F-R-E-E? And where do you draw the line between offering products and services free vs. charging? Hard question to answer isn’t it? Everyone tells you,...
by ProResource | Dec 18, 2012 | Marketing, Public relations, Social media
Today’s post comes from social marketing expert Randy Hlavac. Many business managers have heard of social monitoring but think it is costly, complex, and require you hire specialists. These are all false. There are social monitoring systems which allow you to...
by ProResource | Nov 12, 2012 | Facebook, Marketing, Public relations, Social media
When I visit Facebook, photos are the first thing to catch my attention. Images tell a story and evoke emotions in an instant. Photos compel people to share it with their friends. Do a search for articles on how to make the most of your Facebook page and most advise...
by ProResource | Nov 5, 2012 | Marketing, Public relations, Social media, Social Networking
One thing I relish about my book club is discovering new restaurants. Book club members never disappoint with their selections. So when I arrived at a cafe for our meeting, I checked in on Foursquare, which is a location-based service (LBS). Those of us who use such...