by ProResource | Aug 31, 2013 | Marketing, Nurture, Social media, Social media engagement
Today’s guest post comes from Nathaniel Mollen, a student of philosophy at Ursinus College. Marketing is only a little like metaphysics, but it’s made him somewhat of an expert in making dry topics both clear and interesting. Lead nurturing is not really a...
by ProResource | Aug 23, 2013 | Marketing, Nurture, Social media, Social Networking
Although many financial advisors would like to get out there in social media, they’ve been cautious and with good reason. A July 2013 SEI poll of 200 advisors has found less than a third of respondents use social media. They’re concerned about broker dealers,...
by ProResource | Aug 14, 2013 | Community building, Content curation, Facebook, Marketing, Nurture
Some companies post and post and post yet no one comments or likes. They feel like they’re talking to a wall. One of the more common mistakes in companies’ Facebook marketing strategies is constantly marketing a product and linking to their own content. In other...
by ProResource | Jul 3, 2013 | LinkedIn, Nurture, Social Networking
LinkedIn acquired Connected, the company behind the contact management tool that LinkedIn incorporated and renamed it LinkedIn Contacts. This gives users access to a basic customer relationship management tool to help them manage interactions with customers, prospects...
by ProResource | Jun 19, 2013 | LinkedIn, Nurture, Social Networking
LinkedIn Contacts adds an extremely simple CRM system to LinkedIn, allowing you to manage your contacts and your interactions with them inside LinkedIn. While it doesn’t have the robust features that a larger company needs in its CRM, such as pipeline forecasting, for...
by ProResource | Mar 25, 2013 | Branding, Marketing, Nurture, Public relations, Social media
A hotel in Vegas failed to listen when a customer complained on Twitter about the hour-long wait to check in. (Ridiculous!) A competitor caught the complaint and responded. Rather than tweeting something like “Come to our hotel,” the competitor was empathetic and...