by ProResource | Mar 4, 2014 | Marketing, Nurture, Public relations
Although I’ve worked with many talented designers, there are few I recommend. All of them were responsive at the start of a project. However, as the project progressed, some of their follow-ups to emails, phone calls and requests stretched from hours to days to weeks....
by ProResource | Feb 18, 2014 | Marketing, Marketing experiments, Nurture, Strategy
Beta testing marketing isn’t the same thing as marketing beta software. (Are you confused yet?) The latter involves distributing software to the media, big customers, publishers and trainers who write manuals for the software. That’s an important part of your...
by ProResource | Feb 6, 2014 | Marketing, Marketing experiments, Nurture, Strategy
Beta testing isn’t just for software development – this is a critical time for marketing too. In the same way that your beta period allows you to get feedback from real-world users and discover hidden bugs, your beta period should be used to test your marketing...
by ProResource | Nov 13, 2013 | LinkedIn, Nurture, Social media, Social Networking
Many people struggle with small talk or feel awkward when simply checking in with someone. It gets old to send a note that says, “Hope this finds you well. Just wanted to check in with you. How are you?” LinkedIn Contacts is trying to help. LinkedIn has added some new...
by ProResource | Oct 14, 2013 | Lead generation, Marketing, Nurture, Startups
The first thing a tech startup needs to do in finding customers is to describe its ideal clients. Nail down the characteristics of this target audience. Many marketers create personas that go as far as identifying the client’s gender, age, lifestyle, challenges and so...
by ProResource | Oct 9, 2013 | LinkedIn, Marketing, Nurture, Social Networking
Today’s guest post comes from Nathaniel Mollen, a student of philosophy at Ursinus College. Marketing is only a little like metaphysics, but it’s made him somewhat of an expert in making dry topics both clear and interesting. LinkedIn is popular, this is no secret....