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Pivot Strategy: Define Your Buyer Personas

Pivot Strategy: Define Your Buyer Personas

by ProResource | Jun 4, 2020 | LinkedIn Tips, Marketing Tools, Sales, Strategy

Counterintuitive as it is, one of the smartest things you can do in marketing is target an extremely specific niche. While it is tempting to cast a wide net, selling to everyone who might possibly use your solution dilutes your marketing efforts. When you speak to a...
Pivot Strategy: Get Data to Validate Your Instincts

Pivot Strategy: Get Data to Validate Your Instincts

by ProResource | May 6, 2020 | LinkedIn Data, LinkedIn Tips, Sales, Strategy

As entrepreneurs, we know there’s huge opportunity in crises. If we can find that opportunity and get there first, we can scale our businesses like never before. But we have a limited runway, and time is the critical variable. So, how do you decide where to focus your...
5 Most Common Tech Marketing Mistakes

5 Most Common Tech Marketing Mistakes

by ProResource | Apr 11, 2017 | Lead generation, Marketing, Marketing Tools, Sales, Social media

We can all agree that no one wants to spend money on marketing that doesn’t produce results.  But, to be fair, marketing is not a perfect science.  You can do 95% of everything right, but with just one element out of synch, you risk total failure.  The good news is,...

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