by ProResource | Jan 30, 2014 | Marketing, Public relations, Strategy
… And what to look for in the answers! 1. What area of marketing do you specialize in? Anyone who claims to be a generalist anymore is probably pretty new to the field. Most marketing professionals have an affinity for one type of marketing over another, even if...
by ProResource | Nov 19, 2012 | Marketing, Marketing experiments
A software company contacted us to share their tale of woe. They had invested a considerable amount in several marketing campaigns that produced fruitless results. They believed they needed to work with a marketing agency – they wanted agency expertise. But they had...
by ProResource | Mar 25, 2010 | Marketing, Strategy
When most companies develop marketing collateral they think in terms of what their product or service will do for their customers – what the features are, what the benefits are. But when you take it a step further and translate those features and benefits into a...