9 Questions to Ask Any LinkedIn Profile Writer

Questions to ask a LinkedIn Profile Writer

Hiring a LinkedIn expert to write or rewrite your profile can be a great strategy – especially if you’re starting to use LinkedIn to generate leads for your business or looking to land a new job. However, you need a writer who does quality work – one who will help […]

LinkedIn 101: How to Create a LinkedIn Profile That Actually Gets the Results You Want

LinkedIn 101: Doing It Right

Officially launched in 2003, LinkedIn has more than 414 million registered members in more than 200 countries. With an average of two new members registering per second, it’s the largest professional social media network in the world. Most professionals know they need to have a LinkedIn profile. However, most just […]

Do You Make These 7 LinkedIn Profile Mistakes?

A prospect emailed me inquiring about my services. Promptly, I went to his company website to learn about their software product. Next, I checked out the About page to meet the people behind the company. It was a general description of the company. No names. No photos. Nothing. So I […]

5 Reasons Not to Treat Your Essential LinkedIn Profile Like a Cheap Suit

A website had suits on sale for $100. Sounds too good to be true, right? A closer look at the description reveals the reason for the low price. They were made of polyester and rayon, cheap synthetic fabrics. This affects breathability, shape, and stiffness. And the buttons were a poor […]

How to Create a Powerful LinkedIn Profile That Actually Generates More Leads

When you go to a networking event, what do you take with you to hand out? Resumes? Most likely not, unless it’s job-related networking event. For most events, you’d bring the right tools with you and that would be your business cards. What do you take when exhibiting at a […]

Does Your LinkedIn Profile Show a Lead Generator or a Job Seeker?

What do you want your LinkedIn profile to do? Generate more leads or find a job? Chances are good you want to find partners and connect with prospects. In most cases, an executive LinkedIn profile gives the impression of the latter. Considering a LinkedIn profile looks like a resume, professionals […]

How to Look Like an Expert with Your LinkedIn Profile Even in a New Job

I ran into an old friend and we updated each other on our families. She shared the news of her daughter opting out of teaching for a marketing internship. Because of her personality and skills, everyone always thought she’d be a great teacher. Apparently, she burned out in the job […]

Does a CEO Need a Strong LinkedIn Profile?

Before attending any event, I look up attendees’ and presenters’ LinkedIn profiles to learn more about them. This helps me come up with relevant questions and discussion points. An interesting pattern popped up. When the people are a senior executive, CEO, or in any other C-level position, sometimes their profile […]

Get Found: 3 Tips for Keyword Optimization on LinkedIn

linkedin profile SEO

LinkedIn is an important platform that can be used to look for a new job, connect with potential clients, and build influence in your field. But LinkedIn won’t be nearly as effective for any of these things if no one sees your profile. If you want hiring managers, prospects, and […]

Great LinkedIn Profiles for MSP CEOs

In How to Build a Smarter LinkedIn Profile for MSP CEOs, I explain that building trust is more important for managed services providers than for a typical business. MSPs interact with one of the most critical resources for businesses — their IT operations, hardware, and software. Law offices store client […]

Page 1 Page 2 Page 3 Page 4