by ProResource | Feb 6, 2015 | Building Trust, credibility, LinkedIn, Marketing, Social Networking
Managed services provider CEOs have a great opportunity to build trust with potential clients using LinkedIn – when you use your LinkedIn profile strategically to tell your story. Trust is critical for MSPs. Your clients depend on their computers to run their...
by ProResource | Jun 3, 2014 | Branding, Building Trust, Marketing, Strategy
When you go to the grocery store, you don’t think about the company behind the product. You think about how the product meets your needs. Rarely is there any trust involved in small, simple purchases. The same can’t be said when researching products and services for...
by ProResource | Mar 25, 2014 | Customer relationship management, Nurture, Social Networking
I subscribe to emails from a client’s competitor to stay in the loop on what the competitor is doing. In an email, the competitor announced receiving rave reviews from a website that provides impartial coverage of its industry. Curious, I went to the website to search...
by ProResource | Mar 6, 2014 | credibility, Marketing, Nurture, Social media
Being transparent is another important part of building trust. And social media offers a great forum for that. But what does it mean? Why is it a good thing? Transparency means showing others who you are – by being yourself, open and honest. Your actions and...
by ProResource | Mar 4, 2014 | Marketing, Nurture, Public relations
Although I’ve worked with many talented designers, there are few I recommend. All of them were responsive at the start of a project. However, as the project progressed, some of their follow-ups to emails, phone calls and requests stretched from hours to days to weeks....