Are You a Thought Leader? How to Know for Sure

quantify measure thought leader

“When you can measure what you are speaking about, and express it in numbers, you know something about it; but when you cannot measure it, when you cannot express it in numbers, your knowledge is of a meager and unsatisfactory kind; it may be the beginning of knowledge, but you […]

How to Do LinkedIn Ads and Sponsored Updates for Your Business

According to LinkedIn’s member research, four out of five LinkedIn members can impact business decisions and have two times the purchasing power of the average U.S. adult who is online. No doubt, LinkedIn is a valuable place to generate leads for your business. Doing organic activities there can help you […]

Does a CEO Need a Strong LinkedIn Profile?

Before attending any event, I look up attendees’ and presenters’ LinkedIn profiles to learn more about them. This helps me come up with relevant questions and discussion points. An interesting pattern popped up. When the people are a senior executive, CEO, or in any other C-level position, sometimes their profile […]

7 Ways to Be Seen as a Thought Leader on LinkedIn

You don’t have to be a celebrity in your industry to work toward becoming a thought leader. Sure, there’s always someone who knows more than you do. Don’t let it scare you away from thought leadership. You know a lot. In fact, you know things that the more successful thought […]

Great LinkedIn Profiles for MSP CEOs

In How to Build a Smarter LinkedIn Profile for MSP CEOs, I explain that building trust is more important for managed services providers than for a typical business. MSPs interact with one of the most critical resources for businesses — their IT operations, hardware, and software. Law offices store client […]

How to Build a Smarter LinkedIn Profile: for MSP CEOs

Managed services provider CEOs have a great opportunity to build trust with potential clients using LinkedIn – when you use your LinkedIn profile strategically to tell your story. Trust is critical for MSPs. Your clients depend on their computers to run their business, and their computers depend on you. You […]

Building Trust Online: Make Your Clients Look Good

I subscribe to emails from a client’s competitor to stay in the loop on what the competitor is doing. In an email, the competitor announced receiving rave reviews from a website that provides impartial coverage of its industry. Curious, I went to the website to search for my client’s product. […]

Building Trust Online: Using Social Media

Being transparent is another important part of building trust. And social media offers a great forum for that. But what does it mean? Why is it a good thing? Transparency means showing others who you are – by being yourself, open and honest. Your actions and communications give people a […]

Building Trust Online: Make and Keep Promises

Although I’ve worked with many talented designers, there are few I recommend. All of them were responsive at the start of a project. However, as the project progressed, some of their follow-ups to emails, phone calls and requests stretched from hours to days to weeks. They’d miss due dates and […]

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