by ProResource | Sep 26, 2011 | Marketing, Nurture, Social media, Social Networking, Strategy
Wouldn’t it be great if all you had to do was send out a tweet saying “We’re selling the best widgets in the entire world, come buy some” – and that worked? I wish it did. But it doesn’t. Businesses that are just getting started...
by ProResource | Mar 25, 2010 | Marketing, Strategy
When most companies develop marketing collateral they think in terms of what their product or service will do for their customers – what the features are, what the benefits are. But when you take it a step further and translate those features and benefits into a...
by ProResource | Feb 18, 2010 | Marketing, Strategy
I talk a lot about nurture programs. That’s because they are some of the most inexpensive and effective marketing any business can do. They are also incredibly versatile. Here are 5 different ways you can use a nurture program in your business… 1. Nurture...
by ProResource | Dec 29, 2009 | Graphic Design, Marketing, Strategy, Web 2.0
You have heard of crowdsourcing, I’m sure. The idea is that instead of outsourcing a project to one person or company, you outsource the same project to a group of people and then pick the result you like best. There are a lot of advantages to...
by ProResource | Dec 24, 2008 | Branding, credibility, Education, Lead generation, Pricing, Strategy
Continuing that last post… Of course you want to invest in lead gen. That goes without saying. But how much effort do you put into education and credibility? It depends on what your biggest marketing problem is… Which of these statements is closest to your...
