by ProResource | Jun 3, 2014 | Branding, Building Trust, Marketing, Strategy
When you go to the grocery store, you don’t think about the company behind the product. You think about how the product meets your needs. Rarely is there any trust involved in small, simple purchases. The same can’t be said when researching products and services for...
by ProResource | Feb 18, 2014 | Marketing, Marketing experiments, Nurture, Strategy
Beta testing marketing isn’t the same thing as marketing beta software. (Are you confused yet?) The latter involves distributing software to the media, big customers, publishers and trainers who write manuals for the software. That’s an important part of your...
by ProResource | Feb 6, 2014 | Marketing, Marketing experiments, Nurture, Strategy
Beta testing isn’t just for software development – this is a critical time for marketing too. In the same way that your beta period allows you to get feedback from real-world users and discover hidden bugs, your beta period should be used to test your marketing...
by ProResource | Jan 30, 2014 | Marketing, Public relations, Strategy
… And what to look for in the answers! 1. What area of marketing do you specialize in? Anyone who claims to be a generalist anymore is probably pretty new to the field. Most marketing professionals have an affinity for one type of marketing over another, even if...
by ProResource | Jan 7, 2013 | Marketing, Strategy
Here’s a guest post from Sean D’Souza, who is an expert at writing persuasive copy, on an issue that is near and dear to the heart of all entrepreneurs… When you went to buy your computer, you paid for the computer in advance. When you went to the dentist, you paid...
by ProResource | Apr 30, 2012 | Marketing, Nurture, Strategy
I’m a little late to the party with this book – I bought it a long time ago and carried it around in my beach bag for at least two summers, intending to read it and somehow never did. But I found it again and once I started reading, couldn’t put it down. I love this...