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Here’s How to Define Your Personal Brand Strategy on LinkedIn

Here’s How to Define Your Personal Brand Strategy on LinkedIn

by ProResource | Jun 18, 2025 | LinkedIn Best Practices, LinkedIn Profile, Personal branding, Storytelling

A lot of executives treat LinkedIn like an occasional obligation. They post when something big happens, like a promotion, a product launch, a keynote, or a podcast. Maybe they share an article or reshare a corporate update, just to stay on the radar. But over time,...
Storytelling for Executives: Can You Tell These 12 Stories?

Storytelling for Executives: Can You Tell These 12 Stories?

by ProResource | Oct 9, 2024 | Executive Social, LinkedIn Best Practices, Storytelling

For senior executives, storytelling is one of the most useful skills you can master.  Humans are hard-wired to respond to stories. When you learn how to tell stories effectively, you find it easier to get people on board with your initiatives, you build stronger...
Unlocking LinkedIn: The New SaaS Founder’s Blueprint for Success

Unlocking LinkedIn: The New SaaS Founder’s Blueprint for Success

by ProResource | Apr 9, 2024 | Branding, CEOs, Communication, LinkedIn Best Practices, Storytelling

As a SaaS startup founder, you’ve already taken the monumental leap from concept to company. You’ve navigated the initial uncertainties, transforming your innovative idea into a tangible business. This journey from envisioning a solution to actually...
How SaaS CEOs Tell Strategic, Powerful Stories on LinkedIn

How SaaS CEOs Tell Strategic, Powerful Stories on LinkedIn

by ProResource | Oct 25, 2023 | LinkedIn Best Practices, LinkedIn Profile, Storytelling

For CEOs, storytelling has evolved from a buzzword to a business imperative, especially for small to mid-size, B2B SaaS companies. The narrative you weave isn’t just your company’s backstory; it’s the gravitational force that pulls others into your...
17 Important Stories Every SaaS CEO Should Tell — and Why They Matter

17 Important Stories Every SaaS CEO Should Tell — and Why They Matter

by ProResource | Oct 11, 2023 | CEOs, Leadership, LinkedIn Tips, Storytelling, Thought Leadership

For CEOs of small to mid-size B2B SaaS companies, storytelling is much more than a marketing tool — it’s a comprehensive communication strategy that impacts every aspect of their business, from customer acquisition and retention to investment attraction and talent...
The Power of Traction: How to Use LinkedIn to Boost Investor Confidence

The Power of Traction: How to Use LinkedIn to Boost Investor Confidence

by ProResource | May 10, 2023 | Employer Branding, LinkedIn Tips, Online Presence, Storytelling

When investors evaluate a company, they look at many factors, including the caliber of your leadership team, the market opportunity, and the progress you have made to date. All of those stories can be told on LinkedIn, but the most important one is traction. The more...
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Recent Blog Posts

  • Here’s How to Define Your Personal Brand Strategy on LinkedIn
  • You Don’t Have to Be Vulnerable on LinkedIn
  • Posting on LinkedIn Isn’t Risk-Free. But Silence Carries a Cost Too.
  • Why Female VPs at Major Tech Companies Post More Often Than Men
  • What VPs at the Largest Tech Companies Are Actually Posting on LinkedIn – and What They’re Missing

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