by ProResource | Apr 4, 2017 | Lead generation, Marketing, Marketing experiments, Product launches, Sales
When you are about to launch a new product, there are many things that keep you awake at night… Is there a major flaw you haven’t discovered yet, despite all your testing? Is the pricing strategy you have chosen the right one? Will you be ready to launch on...
by ProResource | Mar 29, 2014 | Marketing, Marketing Tools, Product launches, Startups
If you have been hearing people talk about Lean Startup (including me), and want a quick way to come up to speed on the basic concepts, these 5 blog posts give you a solid introduction. Creating the Lean Startup – here’s a summary of the book The Lean...
by ProResource | Mar 1, 2014 | Marketing, Product launches
Working on your launch plan? Here are some great blog posts from people who do a lot of launches. They give tips and share the lessons they learned. You’ll get some new ideas and make sure you have your bases covered. 14 Product Launch Lessons for New Product...
