by ProResource | Nov 21, 2019 | Executive Social, Leadership, Reputation Management
More and more people are using the internet to make purchasing decisions — but they aren’t just comparing product information. Three important customer segments in particular (women, millennials, and the Chinese) are increasingly following executives on social...
by ProResource | Oct 30, 2019 | CEOs, Employee Advocacy, Executive Social, ROI, Social media
Too often, companies make the mistake of not tapping into one of their strongest marketing tools: their own employees. Employee advocacy can (and should) be a significant part of any organization’s social media strategy — and many forward-thinking businesses are...
by ProResource | Oct 16, 2019 | CEOs, Executive Social, ROI, Social media, Thought Leadership
B2B executives know that thought leadership matters. When done well, thought leadership can get your message out to the masses — an invaluable benefit that sparks conversations, helps establish your professional reputation, and builds trusting relationships that can...
by ProResource | Oct 2, 2019 | CEOs, Executive Social, Leadership, ROI, Social media engagement
In our last blog, we discussed the impact on a company’s stock when “social executives” are active on Twitter — when they share insights into their work-related activities and communicate directly with their investors via social media. Here we look...
