by ProResource | Jan 16, 2014 | Community building, Public relations, Social media, Social media engagement
Marketing’s main goal is to reach customers at the right time when they’re ready to receive the specific message. For years, they have relied on the traditional purchasing funnel that begins with the wide end of the funnel where customers search for brands that offer...
by ProResource | Aug 14, 2013 | Community building, Content curation, Facebook, Marketing, Nurture
Some companies post and post and post yet no one comments or likes. They feel like they’re talking to a wall. One of the more common mistakes in companies’ Facebook marketing strategies is constantly marketing a product and linking to their own content. In other...
by ProResource | Jul 31, 2013 | Community building, Marketing, Public relations
Gmail’s move to the new tabbed inbox layout has many marketers freaking out. They’re worried that all of their company’s emails will fall into Gmail’s new “Promotions” tab and their hard-won opted-in readers will stop reading. Just in case you’ve been on a long...
by ProResource | Feb 25, 2013 | Community building, Marketing, Nurture, Social media, Social Networking
Here is an approach to nurture marketing that is very similar to ours, courtesy of guest blogger Laura Like… One of the great results from connections is finding that someone else has arrived at the same destination from a different direction. Nurture Marketing...
by ProResource | Feb 20, 2013 | Community building, LinkedIn, Marketing, Social media, Social Networking
Yes, LinkedIn has changed things again. Before shaking your head, learn about these valuable updates that will do a better job telling your business and professional stories. With a cleaner look and enhanced image features, LinkedIn profiles adopt a more visual design...
by ProResource | Feb 13, 2013 | Community building, Marketing, Nurture, Social media, Social Networking, Twitter
For Twitter to work means having followers. And having followers means creating tweets that compel people to follow. While some people automatically follow everyone back, some take the time to review your tweets before deciding. These could be the people you want to...