by ProResource | Mar 4, 2017 | Branding, Lead generation, LinkedIn, Marketing, Social media
(This post has been updated; see Excellent CEO LinkedIn Profiles) Have you seen what other CEOs are doing on LinkedIn? Viewing other CEO profiles is a great way to get ideas for your own LinkedIn presence. Your LinkedIn profile is your online 24/7 presence – as...
by ProResource | Mar 24, 2016 | Branding, building trust, LinkedIn, Marketing, Social Networking
In Washington, DC, where we’re based, it’s a fact of life that a lot of people will be looking for new jobs after the election in November. You might be in a slightly different situation – maybe you know your company is preparing for a round of layoffs or...
by ProResource | Mar 15, 2016 | Branding, Lead generation, LinkedIn, Marketing, Social Networking, Social Selling
You’re thinking about investing in having a profile makeover done by a LinkedIn expert. Yes, it will be nice to have someone else do all the work for you. Yes, it will likely get done faster. Yes, they know LinkedIn better than you do, which means the profile will...
by ProResource | Feb 23, 2016 | Branding, Copywriting, LinkedIn, Social Networking
Hiring a LinkedIn expert to write or rewrite your profile can be a great strategy – especially if you’re starting to use LinkedIn to generate leads for your business or looking to land a new job. However, you need a writer who does quality work – one who will help you...
by ProResource | Feb 3, 2016 | Advertising, Branding, Lead generation, LinkedIn, Social Networking
Picture an active LinkedIn user. Perhaps, it looks like you. You interact in all the right Groups. You post regular updates under both your personal and company profiles. You even publish LinkedIn blog posts. It’s possible to do all this and still not being making the...
by ProResource | Jan 26, 2016 | Branding, LinkedIn, Marketing, Sales, Social Networking
A prospect emailed me inquiring about my services. Promptly, I went to his company website to learn about their software product. Next, I checked out the About page to meet the people behind the company. It was a general description of the company. No names. No...
