Recession Marketing Tips in SoftwareCEO

Not that I'm bragging (OK, I'm bragging), but SoftwareCEO's email newsletter today features two articles on How to Recession-proof Your Business. Part 2 includes some of my tips on how to market in a recession. The article can be read for free on their website for the...

Marketing Changes for the Recession

MarketingSherpa just released a chart showing the changes companies are making in their marketing tactics because of the economy. They did their survey at the end of September, which is before the worst hit, but this shows a lot of the same things we are seeing with...

Marketing ideas for small software companies

This blog is for all the CEOs of small software companies who are committed to taking their companies to the next level, despite having only a small marketing budget. These ideas are things I see other companies doing that you can copy. Some are strategic; others are...

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