Excellent Twitter Examples: Authors
Twitter is a powerful tool for authors because it gives you a chance to engage directly with your readers. Here are some examples of authors who have mastered the use of Twitter. Want help creating your own Twitter presence? Work one-on-one with...
Excellent Twitter Examples: Founders
The following founders provide great examples for you to follow. They use Twitter to share issues that matter to them, promote their businesses, and engage with other founders, customers, partners, investors, team members, and the media. Want help...
Excellent Twitter Examples: Lawyers
These lawyers are setting a great example for their firms. They use Twitter to talk about issues that matter to them and engage with other attorneys and experts in their field. Want help creating your own Twitter presence? Work one-on-one with...
Great Twitter Examples: CMOs
As the head of marketing for their organization, CMOs who demonstrate leadership in a marketing space, like social media, can have a huge advantage. These CMOs are setting a great example for their team. They use Twitter to share industry news and trends, engage with...
Excellent LinkedIn Examples: Female CEOs
In continuing with our theme of learning from the best, here is a list of some excellent LinkedIn examples of female CEOs. These women use their LinkedIn presence to share their ideas and experience in the boardroom, provide insights on industry news and trends,...
What’s Working Now: Messages
LinkedIn has been introducing lots of new features and capabilities – almost every week there is something new. If you don’t spend much time on LinkedIn, the changes are so subtle you might not even notice them. But add them up, and they have significant implications...
CEOs to Follow on Twitter
One of the best ways for a CEO to learn how to use Twitter is to follow other CEOs who are doing a great job on Twitter. Here is a list of 11 CEOs who are worth following. You can see how they use their personal Twitter presence to share their excitement about...
How to Be a Better Leader by Using Social Media
Some of the most effective leaders are actually the best followers…on social media, that is. As a result of the CEO Social Activism blog posts I did earlier this year, I’ve become engaged in more and more discussions about how CEOs and other leaders could – and should...
CEO Videos: Lights, Camera, Action?
An Interview with Chris Yates The launch of LinkedIn's new live video feature gives everyone the opportunity to share live video on LinkedIn. Should entrepreneurs and CEOs start taking advantage of this, and if so, how? I sat down with Emmy award-winning,...
How Do You Know If Your Social Media Is Working?
As an executive with many demands on your time, you need to justify the investment of time that you put into social media. While you may feel intuitively that it has value, it’s like any other part of your business – at some point you need to show ROI. There are tools...
CEO Social Activism: The Benefits and Risks of Speaking Out
At a time when 140 characters can unsettle financial markets and incite worldwide controversy, the risks associated with publicly voicing an opinion or supporting a cause are greater than ever. There is, of course, a strong and sound-minded counterpoint to this...
Tips for Your Best LinkedIn Summary
Your LinkedIn summary is at the top of your profile, so it’s the section most people read to get a sense of who you are. Don’t leave it blank because you aren’t sure what to write. Here is a simple process that will help you create a strong, interesting summary....