by ProResource | Mar 24, 2009 | Lead generation
The vast majority of small businesses get most of their customers through referrals. Referrals are the leads that are most likely to close, and they are usually effectively free. So why are you not doing more to increase the number of referrals you get? The problem is...
by ProResource | Mar 20, 2009 | Blogging, Social media, Social Networking, Web 2.0
I talk to a lot of people who have heard that they need to do “Web 2.0 marketing” but have no idea what that involves or how they would begin doing it. Here are 3 simple starting points: 1. Go find 3 blogs that are relevant to your target market and start...
by ProResource | Mar 16, 2009 | Lead generation
The concept of a marketing Parthenon originated with Jay Abraham, a brilliant marketing guru whose ideas have profoundly influenced many marketers and business leaders. Most companies get leads from one or two marketing strategies – techniques they have mastered...
by ProResource | Mar 2, 2009 | Blogging
Alex Mandossian, an Internet marketing guru, tried something interesting recently. He sent out an email to his list, which probably numbers in the 100,000+ range, and asked people to read his blog. First, he surveyed his list and asked whether people wanted 2...
by ProResource | Feb 20, 2009 | Marketing, SoftwareCEO, Uncategorized, Webinars
I did a 90-minute webinar yesterday for SoftwareCEO on How to Outsource Marketing Successfully. I’m pretty pleased with the way it went – I packed it with content that I’ve learned over the past 15 years spent on both sides of outsourcing – as...
