Better Video Demos

Video is getting easier and less expensive to do – if you don’t have videos on your website you really need to add some.My favorite uses for videos are:- Give a high-level view of what your software does and why people need it.- Have your CEO talk about...

Recession Marketing Tips in SoftwareCEO

Not that I’m bragging (OK, I’m bragging), but SoftwareCEO’s email newsletter today features two articles on How to Recession-proof Your Business. Part 2 includes some of my tips on how to market in a recession. The article can be read for free on...

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