by ProResource | Feb 20, 2009 | Marketing, SoftwareCEO, Uncategorized, Webinars
I did a 90-minute webinar yesterday for SoftwareCEO on How to Outsource Marketing Successfully. I’m pretty pleased with the way it went – I packed it with content that I’ve learned over the past 15 years spent on both sides of outsourcing – as...
by ProResource | Feb 11, 2009 | demos, SoftwareCEO, Video
Video is getting easier and less expensive to do – if you don’t have videos on your website you really need to add some.My favorite uses for videos are:- Give a high-level view of what your software does and why people need it.- Have your CEO talk about...
by ProResource | Dec 20, 2008 | Recession, SoftwareCEO, Webinars
SoftwareCEO has decided to post links to the archived recording of the “Recession-proof Your Software Firm” webinar free on their website through January 6. It is in the upper left hand corner, just under the navigation. There are three sections: 1. Bert...
by ProResource | Dec 9, 2008 | Recession, SoftwareCEO
Not that I’m bragging (OK, I’m bragging), but SoftwareCEO’s email newsletter today features two articles on How to Recession-proof Your Business. Part 2 includes some of my tips on how to market in a recession. The article can be read for free on...
