Alex Mandossian, an Internet marketing guru, tried something interesting recently. He sent out an email to his list, which probably numbers in the 100,000+ range, and asked people to read his blog.
First, he surveyed his list and asked whether people wanted 2 posts per week or 3. By a tiny margin, they said 2.
So he asked people to go visit his blog every Tuesday and Thursday because he would have a post there on those days at 8:44am.
And he asked them to promise to read his posts and comment on them.
First of all, that’s a lot of nerve. But kudos to him for having the courage to ask.
And I am one of the people who agreed to do it. Now, I’m not going to take the trouble to actually go there, but I set up a Feedburner and have his posts brought to my email. And most weeks I read them, which is something I would never have done if he hadn’t asked.
But he did ask, and I’m doing it.
There’s a lesson here… If you want more people to read your blog, try asking them.