by ProResource | Aug 15, 2011 | Content curation, Marketing, Nurture
Need ideas for articles that you can use in an email newsletter, a nurture program (email or regular mail), a blog, or just to add to your website to provide keyword fodder for search engines? Here’s a list I came up with for clients: What concepts people need to...
by ProResource | Aug 12, 2011 | Education, Marketing
One of the most important skills to master if you want to outsource marketing effectively – or even if you simply need to educate new hires and get them productive quickly – is teaching your marketing person what they need to know about your business. The...
by ProResource | Aug 8, 2011 | Marketing, Public relations
I was talking to an executive the other day who asked why they weren’t getting the search engine ranking boost they had expected when they had invested so much in optimizing their website. I told him it was because despite all the work that had taken place on the...
by ProResource | Aug 1, 2011 | Marketing, Public relations
Put a fresh spin on your next nurture campaign with these “green ideas”. As with any nurture campaign keep it relevant to your client, keep it simple and your nurturing will be well received. Sometimes where and how to begin can be more daunting than the actual task....
by ProResource | Jul 25, 2011 | Marketing, Public relations, Social Networking
As you are building out your nurture marketing program, make sure you include all the people who could be referring business to you. Spend a little time every quarter brainstorming about who else is engaged with your prospects and might be able to tell them about your...
