by ProResource | Jul 13, 2011 | Interviews, Marketing
I just finished reading a classic and highly recommended book, Topgrading, by Bradford D. Smart, PhD. It was full of wonderful advice on how to make sure you hire all “A”s (as opposed to “B”s or “C”s) – in other words, the...
by ProResource | Mar 25, 2010 | Marketing, Strategy
When most companies develop marketing collateral they think in terms of what their product or service will do for their customers – what the features are, what the benefits are. But when you take it a step further and translate those features and benefits into a...
by ProResource | Mar 2, 2009 | Blogging
Alex Mandossian, an Internet marketing guru, tried something interesting recently. He sent out an email to his list, which probably numbers in the 100,000+ range, and asked people to read his blog. First, he surveyed his list and asked whether people wanted 2...
by ProResource | Jan 16, 2009 | Education, Marketing
It should be Influence: the Psychology of Persuasion by Dr. Robert Cialdini. Put just one of the 6 marketing techniques he describes in this book to work and you can double your results. He talks about: Reciprocation Commitment & Consistency Social Proof Liking...
by ProResource | Jan 13, 2009 | Blogging, Marketing, Social Networking
I talk to a lot of CEOs who are thinking about blogging or Twittering, but are not sure how to get started. Here’s someone who is doing it right… His name is Marcus Tettmar, and his company is MJT Net. They are clients of ours, but Marcus was blogging and...
