by ProResource | Sep 2, 2011 | Interviews, Marketing
If you are short on time, here are 3 questions that give you the fastest way to identify whether you are talking to someone who really knows what they are doing. 1. What process do you use when you work with clients? In other words, what are the steps they are going...
by ProResource | Aug 29, 2011 | Marketing, Public relations
Before you hire a PR agency or public relations consultant to help you get publicity for your company, you’ll want to do a little self-assessment ahead of time to determine what you have to work with. Spend an hour or two going over these questions with your...
by ProResource | Aug 26, 2011 | Marketing, Nurture, Project management
If you have been reading this blog for a while you know that we don’t recommend outsourcing one-off projects. Instead we recommend that you find someone you can work with on a regular basis, who can handle a variety of similar projects for you. When you are...
by ProResource | Aug 22, 2011 | Marketing, Recession
Today we’re taking a break from our usual nurture marketing tips and doing something a little different… Maybe it’s just me, but I’m tired of all the bad news that seems to be popping up with regularity these days – all the talk about a double-dip recession, stock...
by ProResource | Aug 19, 2011 | Education, Marketing
In the last post, I said that we use a 2-part strategy to educate marketing freelancers effectively and inexpensively. Here’s the second part… Whenever we can, we choose the first project a new marketing freelancer works on so they can learn while they are...
