Struggling to convert your company’s executive leaders into active participants on social media? 62% of surveyed executives reported their social media presence contributes to building their firm’s brand by establishing market leadership and credibility, boosting...
Too often, companies make the mistake of not tapping into one of their strongest marketing tools: their own employees. Employee advocacy can (and should) be a significant part of any organization’s social media strategy — and many forward-thinking businesses are...
