Want to maximize the number of people who see your updates on LinkedIn – without paying for ads? Here’s the secret: Hashtags. Hashtags have been used on Twitter and Instagram for many years but were only introduced on LinkedIn recently. They perform the same basic function on LinkedIn — they […]
No one wants to write in a vacuum. When you publish a blog post on LinkedIn, you get help publicizing it. LinkedIn notifies your connections that you have published a blog post, they feature your three most recent blog posts on your LinkedIn profile, and they make your blog posts […]
You don’t have to be a celebrity in your industry to work toward becoming a thought leader. Sure, there’s always someone who knows more than you do. Don’t let it scare you away from thought leadership. You know a lot. In fact, you know things that the more successful thought […]
According to B2B Content Marketing: 2014 Benchmarks, Budgets and Trends, roughly 93 percent of your organizations do content marketing. Although you probably already use content marketing, it’s important to define it as you’ll see why in about six seconds. Content marketing is the practice of creating and sharing relevant and […]
Here is a guest post from Joan Stewart, whose publicity tips I have followed and learned from for more than 10 years… Make this the year you finally start treating your blog like a business and not a hobby. That’s what 54-year-old Jim Hopkins is doing. The former reporter and […]
We are going to be celebrating our fifth birthday soon, and in honor of the celebration thought this would be a good time to acknowledge some of the other people who blog about nurture marketing. It has become an increasingly popular topic and these blogs are all excellent – filled […]
Guest posting on relevant industry blogs is an excellent way to increase your market visibility and be recognized as a thought leader. In fact, it can lead to speaking engagements, prospective client meetings and more. Here are 5 tips to help you get started as a guest poster.
I talk to a lot of people who have heard that they need to do “Web 2.0 marketing” but have no idea what that involves or how they would begin doing it. Here are 3 simple starting points: 1. Go find 3 blogs that are relevant to your target market […]
Alex Mandossian, an Internet marketing guru, tried something interesting recently. He sent out an email to his list, which probably numbers in the 100,000+ range, and asked people to read his blog. First, he surveyed his list and asked whether people wanted 2 posts per week or 3. By […]
Here’s an idea courtesy of Joan Stewart, who writes the Publicity Hound, a great email newsletter about generating PR for your business. She is writing about how to get the attention of journalists, but this is also a great way to get to know anyone who blogs – including influential people […]
