by ProResource | Mar 13, 2019 | LinkedIn, Personal branding, Social media
Want to maximize the number of people who see your updates on LinkedIn – without paying for ads? Here’s the secret: Hashtags. Hashtags have been used on Twitter and Instagram for many years but were only introduced on LinkedIn recently. They perform the same basic...
by ProResource | Sep 27, 2016 | Blogging, LinkedIn, Social media
No one wants to write in a vacuum. When you publish a blog post on LinkedIn, you get help publicizing it. LinkedIn notifies your connections that you have published a blog post, they feature your three most recent blog posts on your LinkedIn profile, and they make...
by ProResource | Jun 18, 2015 | LinkedIn, Marketing, Trust
You don’t have to be a celebrity in your industry to work toward becoming a thought leader. Sure, there’s always someone who knows more than you do. Don’t let it scare you away from thought leadership. You know a lot. In fact, you know things that the more successful...
by ProResource | Nov 6, 2013 | Content curation, Marketing, Marketing Tools, Social media
According to B2B Content Marketing: 2014 Benchmarks, Budgets and Trends, roughly 93 percent of your organizations do content marketing. Although you probably already use content marketing, it’s important to define it as you’ll see why in about six seconds. Content...
by ProResource | Jan 4, 2013 | Blogging, Marketing, Social media engagement
Here is a guest post from Joan Stewart, whose publicity tips I have followed and learned from for more than 10 years… Make this the year you finally start treating your blog like a business and not a hobby. That’s what 54-year-old Jim Hopkins is doing. The...
