Make Your Blog Go “Ka-Ching!”

Jan 4, 2013 | Blogging, Marketing, Social media engagement

Joan Stewart Make Money by BloggingHere is a guest post from Joan Stewart, whose publicity tips I have followed and learned from for more than 10 years…

Make this the year you finally start treating your blog like a business and not a hobby.

That’s what 54-year-old Jim Hopkins is doing. The former reporter and editor for USA Today has been blogging about Gannett Co. for several years. His snarky blog, which is not affiliated with his former employer, keeps journalists informed of layoffs, budget cuts, ethics issues, and other news at Gannett.

Hopkins, who is unemployed, also does what most other bloggers would never do. He asks his incredibly loyal readers–mostly journalists or former journalists–for donations. They pay by cash, check or PayPal.

Want to contribute regularly? Use PayPal’s recurring payments option, Hopkins reminds readers on the front page of his blog where they see the big yellow “Donate” button.

Last year, he made about $5,000 in donations from readers and $11,000 from Google AdSense ads.

He also has turned his appeal for donations into a fun race against the clock, with periodic posts whenever he gets another check in the mail. The posts even include little photos of $20, $50 and $100 dollar bills and headlines like “A sudden embarrassment of riches” (when one donor gave him $225 within two days) and “In an envelope with no address: $60.”

Nonprofits, are you listening? Steal this idea and run with it!

I shared 26 more ideas on how to monetize your blog at a webinar I hosted earlier this year. Read more about Hopkins’ blog at my own blog.

Publicity expert Joan Stewart shows you how to use free publicity from traditional and social media to establish your credibility, enhance your reputation, position yourself as an expert, sell more products and services, and promote a favorite cause or issue. The tip above was excerpted from “The Publicity Hound’s Tips of the Week,” her twice-a-week ezine about publicity and social media. Subscribe at and receive free the handy cheat sheet “89 Reasons to Write a Press Release” and “The Publicity Hound’s Top 10 Tips for Free Publicity.”

Who else should read this? Please share!

Recent Posts

SaaS CEOs: Do You Have a 2024 CEO Communications Strategy?

As we publish this blog, there are 32 days left in 2023. I’m feeling that crazy, end-of-the-year, new-year-coming-quickly urgency, are you?  Even as I anticipate holiday gatherings and magic with my family and friends, I’m focused on what I need to do right now to...

An Introvert’s Guide to Maximizing Results from In-Person Events

Events are back! Yes, trade shows and conferences have rebounded, and everyone I’ve talked with is thrilled to be attending events. Truly, it’s great to see people in person again. But for every salesperson who is in their happy place, there’s a founder/CEO who feels...

How SaaS CEOs Tell Strategic, Powerful Stories on LinkedIn

For CEOs, storytelling has evolved from a buzzword to a business imperative, especially for small to mid-size, B2B SaaS companies. The narrative you weave isn't just your company's backstory; it's the gravitational force that pulls others into your orbit. I’ve written...