How Do You Measure “Success” for a LinkedIn Makeover?

measure linkedin ROI results

You’re thinking about investing in having a profile makeover done by a LinkedIn expert. Yes, it will be nice to have someone else do all the work for you.  Yes, it will likely get done faster. Yes, they know LinkedIn better than you do, which means the profile will almost […]

How to Build Your LinkedIn Network Strategically

How do you connect with people on LinkedIn? See their name pop up in the “People you might know” list? Receive an email from someone you haven’t heard from in ages? Perhaps meet new connections or run into colleagues at conferences and connect? This ad hoc approach of connecting on […]

LinkedIn for Marketing VPs: Fortify Your Profile

As the head of marketing, other executives in your company look to you for best practices in using social media. The problem is that marketing execs typically focus on promoting the company and client-facing executives – we don’t think about promoting ourselves. So often our profiles lag behind others. But […]

LinkedIn for VPs of Sales: Enhance Your Profile

LinkedIn has become a valuable social selling tool for sales people. While VPs of sales typically don’t do the selling, you represent the company. Furthermore, clients and prospects will do a search online to learn more about you and your company before they connect. Your VP of sales LinkedIn profile […]

6 Excuses to Stay in Touch with LinkedIn Contacts

Many people struggle with small talk or feel awkward when simply checking in with someone. It gets old to send a note that says, “Hope this finds you well. Just wanted to check in with you. How are you?” LinkedIn Contacts is trying to help. LinkedIn has added some new […]