by ProResource | Mar 15, 2016 | Branding, Lead generation, LinkedIn, Marketing, Social Networking, Social Selling
You’re thinking about investing in having a profile makeover done by a LinkedIn expert. Yes, it will be nice to have someone else do all the work for you. Yes, it will likely get done faster. Yes, they know LinkedIn better than you do, which means the profile will...
by Katherine | May 6, 2015 | Community building, LinkedIn, Marketing, Nurture, Social Networking
How do you connect with people on LinkedIn? See their name pop up in the “People you might know” list? Receive an email from someone you haven’t heard from in ages? Perhaps meet new connections or run into colleagues at conferences and connect? This ad hoc approach of...
by Katherine | Feb 10, 2015 | LinkedIn, Marketing, Social Networking, Trust
As the head of marketing, other executives in your company look to you for best practices in using social media. The problem is that marketing execs typically focus on promoting the company and client-facing executives – we don’t think about promoting ourselves. So...
by Katherine | Jul 29, 2014 | LinkedIn, Marketing, Sales, Social Networking
LinkedIn has become a valuable social selling tool for sales people. While VPs of sales typically don’t do the selling, you represent the company. Furthermore, clients and prospects will do a search online to learn more about you and your company before they connect....
by Katherine | Nov 13, 2013 | LinkedIn, Nurture, Social media, Social Networking
Many people struggle with small talk or feel awkward when simply checking in with someone. It gets old to send a note that says, “Hope this finds you well. Just wanted to check in with you. How are you?” LinkedIn Contacts is trying to help. LinkedIn has added some new...
