by ProResource | Dec 2, 2020 | Executive Social, LinkedIn, Personal branding, Social CEO
To accept, or not accept? That is the question. It’s one of the top issues our clients want to discuss: Which connect requests should you accept on LinkedIn? And which ones should you take a pass on? Before we dive into who you should bring into your network,...
by ProResource | May 18, 2020 | Communication, LinkedIn Messages, LinkedIn Tips
In our last blog, we talked about how to test your pivot before launching. With testing, you can validate your plans — which allows you to reduce the risk of launching into a new market and gain confidence that you are optimizing your marketing investment. When you...
by ProResource | Mar 15, 2016 | Branding, Lead generation, LinkedIn, Marketing, Social Networking, Social Selling
You’re thinking about investing in having a profile makeover done by a LinkedIn expert. Yes, it will be nice to have someone else do all the work for you. Yes, it will likely get done faster. Yes, they know LinkedIn better than you do, which means the profile will...
by ProResource | May 6, 2015 | Community building, LinkedIn, Marketing, Nurture, Social Networking
How do you connect with people on LinkedIn? See their name pop up in the “People you might know” list? Receive an email from someone you haven’t heard from in ages? Perhaps meet new connections or run into colleagues at conferences and connect? This ad hoc approach of...
by ProResource | Feb 10, 2015 | LinkedIn, Marketing, Social Networking, Trust
As the head of marketing, other executives in your company look to you for best practices in using social media. The problem is that marketing execs typically focus on promoting the company and client-facing executives – we don’t think about promoting ourselves. So...
