As an executive with many demands on your time, you need to justify the investment of time that you put into social media. While you may feel intuitively that it has value, it’s like any other part of your business – at some point you need to show ROI. There are tools...
It feels like moving a mountain, doesn’t it? You have dozens — maybe hundreds — of senior executives you are trying to get to participate in social media. It’s one of your key initiatives, but you’re not making the progress you hoped for. Everyone agrees social media...