Excellent LinkedIn Profiles for

CMOs & VPs of Marketing

With almost all of your business interactions now virtual, your online presence has gone from a nice-to-have to absolutely essential. Today, Chief Marketing Officers and Vice Presidents of Marketing wield their powerful, social media personas as critical business tools. Here are CMOs and VPs of Marketing who do an excellent job with their LinkedIn presence. They use LinkedIn’s newest features, engage with both internal and external stakeholders, and define their personal brand.

Jennifer Chase

Jennifer Chase

Visually striking and well balanced, Jennifer’s LinkedIn profile welcomes visitors and connections with a creative and poignant header graphic that coordinates well with her photo. Her Featured section is a curated collection of her blog posts, as well as an interview that confirms her status as a thought leader. Jennifer’s About section and Experience entries are well written and tell a thoughtful and cohesive story about this executive’s journey to her current role as CMO at SAS.

Jimmy Rodgers Splunk

Adam Monago

Adam’s dedication to learning and exploration is first hinted at in his header graphic and then expanded on in the variety and depth of the content in his Featured section. The entries in his Experience section set the stage for each role, such as his recent position with ADEC Innovations, and expand on his achievements with each company. Adam’s About section is a masterful introduction to his career and expertise in his field.

Genefa Murphy

Genefa Murphy

Genefa’s bright and colorful header graphic subtly references the industry she works in and provides an artistic introduction to her profile. Her skills are highly valued by her peers, as evidenced by her endorsement levels, and her position as a thought leader is made clear through the Featured section. By including details about the roles in her Experience entries, including her current position as CMO at Five9, she demonstrates the development of her substantial skillset.

Lani Phillips Microsoft

Gonzalo Condes de Bethencourt

Gonzalo’s profile showcases his strengths in visual communication with multiple links to previous work products and a cleverly composed header graphic that links to his current company, Iron Mountain. He uses the Featured section to showcase some of his favorite work, demonstrating genuine enjoyment of his industry. Gonzalo’s About section shares insights into his career, work ethic, and even his passions beyond the office.

Bob Madaio

Bob Madaio

Bob’s header graphic immediately conveys that people want to hear and understand his ideas. The media samples in his Featured section further amplify this and the fact that his Skills and Endorsements are at the maximum level allowed by the platform. Bob’s work, including his role as VP of marketing at Sharp Business USA and volunteer Experience completes the picture of a dedicated team player who loves to help others.

Karine Elsen

Karine Elsen

Karine’s profile makes excellent use of the Featured section, sharing profiles and blog posts discussing her career and achievements. She uses her About section to expand on her perspective and how it informs her professional life and her role with Avalara. Karine’s Experience entries are brief but informative about each role and impact.

Isabelle Guis

Isabelle Guis

Isabelle’s profile concentrates on her role with her current company, beginning with a beautifully designed header graphic that centers on the company logo. Her Featured section showcases the announcement of her current role as CMO at Commvault and its significance, which Isabelle explores further in her About section. She keeps her Experience entries brief, highlighting major achievements from each role.

Kevin Payne

Kevin Payne

Kevin’s profile offers the picture of a friendly and efficient executive with wide-ranging talent. His profile image is warm and engaging, and his Featured section showcases different types of content he has produced. Kevin uses his Experience entries to highlight achievements and provide details about his current role as VP of marketing at GiftNow and each of his previous roles.

Jonathan Bates

Jonathan Bates

Johnathan’s passion for his work and his company, MiX Telematics, is readily evident in his profile. His header graphic is colorful and incorporates the company’s logo, and the company’s mission is clearly stated in his headline. Johnathan’s Featured section offers greater detail on the efficacy of the company’s solutions, and he carries that same focus to the About section of his profile. His Experience entries chart the progress of his time in his industry, further establishing him as an expert.

Paresh Vankar

Paresh Vankar

Paresh concentrates on sharing the details of his success as he adapts to the needs of his industry in his LinkedIn profile. His About section offers a deep dive into this topic, and he shares more of his insights and intuition in the articles displayed in his Featured section. Paresh uses the entries in his Experience section to chart his rise over the years to his current role as senior VP of marketing at HCL Technologies.

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