Ready or not, video is here — and it’s taking over LinkedIn. You have probably noticed more and more video in your LinkedIn news feed. This is for two reasons. First, video delivers better results than other types of social media posts, so more people are using it. Video gets […]
LinkedIn Profile Tips for College Students
AP Photo/The Express-Times, Matt Smith For many, a LinkedIn profile is something to think about after you’ve landed your first job — or at least after you’ve graduated with a degree. But the time to start building your career network is actually during your first year of college. Why so […]
How to Choose the Right LinkedIn Connections
What’s the method to your madness? Your LinkedIn connection madness, that is. Everyone who builds a LinkedIn network starts the same way, accepting connections from people you know. But now you want to grow your network and reach that magical 500+ connections mile-marker. How do you do that without compromising […]
Doing Her Part to Preserve the History and Heritage of the U.S. Army
Kerri Kline appreciates the mission of museums. “Understanding where we came from helps shape where we are going,” the accomplished Chief of Operations for the Army Historical Foundation told me as we chatted about her work. Kerri had agreed to be interviewed on how she uses social media, as I […]
Don’t Abdicate Your Leadership Responsibility!
“If you are a leader of your organization, and you are not actively communicating to the public, to your employees and to your stakeholders, you are abdicating your responsibility.” The trim, bearded, kindly-looking gentleman seated across from me was very clear on this. His impressive career in command positions at […]
Five Finance CEOs Who Rock on Twitter – and Why
Were you aware that many CEOs of the nation’s top financial institutions are on Twitter? In fact, if you watch CNBC or Bloomberg TV you get the impression that all financial news appears to run on Twitter. This is because Twitter is a real-time news and information-gathering platform and, hands […]
Excellent Twitter Examples: Lawyers
These lawyers are setting a great example for their firms. They use Twitter to talk about issues that matter to them and engage with other attorneys and experts in their field. Want help creating your own Twitter presence? Work one-on-one with a SocialVelocity coach who can help you with Twitter and […]
How Do You Know If Your Social Media Is Working?
As an executive with many demands on your time, you need to justify the investment of time that you put into social media. While you may feel intuitively that it has value, it’s like any other part of your business – at some point you need to show ROI. There […]