thought leader [thawt lee-der] n. 1. a go-to voice in an industry or profession; someone who shares forward-thinking viewpoints; a person whose perspective on a subject is taken as authoritative and influential. Thought leadership helps you to establish a reputation, earn trust, and solidify relationships that can grow your […]
At ProResource, we strongly believe in the power of the LinkedIn profile. In fact, a huge part of our business is dedicated to helping our clients enhance their profiles to promote their personal and professional brand. Still, we understand how the prospect of overhauling your LinkedIn profile, even with assistance, […]
You know your employer brand matters to your recruiting efforts. Companies with a strong brand get 50% more qualified applicants, spend 50% less to hire, and are able to hire faster. But does your personal brand matter too? Yes! As the CEO, your personal brand matters — because people care […]
Would you like a spot on a corporate board? It’s a smart move for experienced executives looking to make an impact with their business and leadership skills. A corporate board position can be lucrative; but even if you’re on the board of a nonprofit or startup, sitting on a board […]
80% of executives say they would rather work for a “social CEO.” CEOs who are active in social media are perceived as more effective, more forward-thinking, better communicators, more open and accessible, and more inspiring. (The Social CEO: Executives Tell All, Weber Shandwick) But it’s not always possible for a […]
Does your high school student have a LinkedIn profile yet? Many people assume that you should be out of college before you join LinkedIn, but that’s no longer true. Just do a quick Google search on the topic of “LinkedIn for students,” and you’ll instantly get a list of articles […]
With 562 million members, LinkedIn, when used strategically, offers authors unprecedented opportunities to promote their work, especially when using LinkedIn in conjunction with other social media platforms such as YouTube, Instagram, and Twitter. Dr. John Danley, an author, lecturer, and leader in the aerospace and defense industry, has built a […]
Super-techy, hyper-nerdy, and uber-popular – do you know the latest “it” technology exploding on the scene? If your vocabulary doesn’t include Bitcoin, you are so 2017. But cryptocurrencies aren’t the entire story – Bitcoin is based on a new approach to information technology and security called blockchain, and that’s the […]
LinkedIn is the ideal place to promote books targeted to professionals, executives, and business owners. Here is a list of authors who are doing a good job of promoting their book and themselves on LinkedIn. Get Help With Your Own Presence Here are some recommendations specific […]
What Judy says in her intro to Executive Guide to Social Media: How to Create a Strong Personal Brand & Use Social Media Towards Your Business Goals rings true – and I interpret it as Don’t think about social media as a separate (distasteful?) task – it’s really just a […]
