As the head of marketing, other executives in your company look to you for best practices in using social media. The problem is that marketing execs typically focus on promoting the company and client-facing executives – we don’t think about promoting ourselves. So...
Managed services provider CEOs have a great opportunity to build trust with potential clients using LinkedIn – when you use your LinkedIn profile strategically to tell your story. Trust is critical for MSPs. Your clients depend on their computers to run their...
LinkedIn has become a valuable social selling tool for sales people. While VPs of sales typically don’t do the selling, you represent the company. Furthermore, clients and prospects will do a search online to learn more about you and your company before they connect....
LinkedIn Premium has just added some new features to visually boost paying members’ profiles and help them show up in more searches. Here is a round-up of the new features so you can supercharge your profile. Create a Catchier Profile with Visuals Stealing a page from...
(This list has been updated in 2024; see Excellent CEO LinkedIn Profiles) A trend has reared its ugly head while I browsed CEO profiles on LinkedIn. Many of them looked blank or haven’t been updated in years. I’ve heard CEOs say they aren’t looking for a...