Will you have a little downtime over the next couple weeks? As you reflect on what you want to achieve in 2019, see if you can find some time to refresh your brand online so it is aligned with your current goals. What are your top business priorities for the […]
Can You Generate Leads by Viewing LinkedIn Profiles? There are as many opinions about how to generate leads on LinkedIn as there are LinkedIn experts. The Theory: One strategy that is often recommended is the practice of viewing profiles of potential clients. The theory is that once someone sees you’ve […]
When you go to a networking event, what do you take with you to hand out? Resumes? Most likely not, unless it’s job-related networking event. For most events, you’d bring the right tools with you and that would be your business cards. What do you take when exhibiting at a […]
According to LinkedIn’s member research, four out of five LinkedIn members can impact business decisions and have two times the purchasing power of the average U.S. adult who is online. No doubt, LinkedIn is a valuable place to generate leads for your business. Doing organic activities there can help you […]
What do you want your LinkedIn profile to do? Generate more leads or find a job? Chances are good you want to find partners and connect with prospects. In most cases, an executive LinkedIn profile gives the impression of the latter. Considering a LinkedIn profile looks like a resume, professionals […]
Most people use LinkedIn as a contact management tool to connect with friends or former co-workers. Besides everyday social networking, LinkedIn can be used as a very effective sales prospecting tool. In this post I’ll show you 3 solid strategies to help you get qualified sales leads into your pipeline. 1. Nurture Your […]
Continuing that last post… Of course you want to invest in lead gen. That goes without saying. But how much effort do you put into education and credibility? It depends on what your biggest marketing problem is… Which of these statements is closest to your situation?
It’s a trick question, of course. You need all three. Without lead gen you’ve got no prospects. But I don’t think anyone will argue with me that lead gen is essential. It’s the other two people forget about. Without those you don’t have much chance of converting that lead you […]