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Your Customers Are Watching You

Your Customers Are Watching You

by ProResource | Nov 21, 2019 | Executive Social, LinkedIn, Personal branding, Social CEO

More and more people are using the internet to make purchasing decisions — but they aren’t just comparing product information. Three important customer segments in particular (women, millennials, and the Chinese) are increasingly following executives on social...
The ROI of Executive Social Media for Thought Leadership

The ROI of Executive Social Media for Thought Leadership

by ProResource | Oct 16, 2019 | Executive Social, Social CEO, Social media, Thought Leadership

B2B executives know that thought leadership matters. When done well, thought leadership can get your message out to the masses — an invaluable benefit that sparks conversations, helps establish your professional reputation, and builds trusting relationships that can...
The ROI of Executive Social Media: Financial Markets

The ROI of Executive Social Media: Financial Markets

by ProResource | Sep 11, 2019 | Executive Social, Social CEO, Social media

Is there a Return on Investment (ROI) from getting executives active on social media? That used to be a challenging question. Not anymore. New studies show a clear ROI on multiple levels. In a new paper, The Emergence of “Social Executives” and Its...
How Effective is Your LinkedIn Presence? Find Out with ProScore

How Effective is Your LinkedIn Presence? Find Out with ProScore

by ProResource | Aug 8, 2019 | LinkedIn, Personal branding, Social CEO, Thought Leadership

Have you ever thought about whether your LinkedIn presence is truly serving your business goals? Up until now, it’s been a difficult factor to measure. LinkedIn does tell you how complete your profile is, with a feature called the Profile Strength Meter — the...
What CEOs Need to Know to Boost Engagement on Social

What CEOs Need to Know to Boost Engagement on Social

by ProResource | Jul 24, 2019 | Executive Social, LinkedIn, Social CEO

By Meryl Evans No CEO or VP wants to post something on LinkedIn only to hear crickets. No likes. No comments. No engagement. And the thought of this pushes some away from posting and engaging on social. But it shouldn’t. My experience on LinkedIn shows...
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