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5-Day LinkedIn Profile Challenge
Spend a couple minutes each day making small improvements to your LinkedIn profile. At the end of the week you will have a profile that is more impressive and works more effectively for you. Get one short video each day that explains what to do.
Fortune 500 Twitter List
See the latest tweets from Fortune 500 CEOs.
Unicorn CEOs Twitter List
See the latest tweets from Unicorn CEOs
Executive LinkedIn Branding Checklist
Use this checklist to see what might be missing from your LinkedIn profile.
Best Face Forward: How to Love the Way You Look on Zoom
For many of us, remote work is the new normal — at least for the foreseeable future. But working from home can challenge us as humans. We're hardwired for connection; and virtual meetings, although designed to replicate in-person interactions, just don't feel the...
Pivot Strategy: Define Your Buyer Personas
Counterintuitive as it is, one of the smartest things you can do in marketing is target an extremely specific niche. While it is tempting to cast a wide net, selling to everyone who might possibly use your solution dilutes your marketing efforts. When you speak to a...
Pivot Strategy: How to Craft a Compelling LinkedIn Connect Request
In our last blog, we talked about how to test your pivot before launching. With testing, you can validate your plans — which allows you to reduce the risk of launching into a new market and gain confidence that you are optimizing your marketing investment. When you...
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