Winning Social Media Strategies: Secrets of the CEO Playbook
Successful sports teams guard their strategies in highly secretive playbooks. Signature formations, the vaunted Hail Mary, lines of attack for a winning game. As in sports, social media also requires a game plan for success. But unlike the professionals on playing...
Fortune 500 CEOs Address BLM and COVID-19 Head On
In the words of baseball legend Yogi Berra,”It ain’t over ’til it’s over.” 2020 is far from over, as much as many of us would like it to be. It’s been a tumultuous eight months, with big challenges looming on the horizon. In the...
The Gold Standard: Fortune 500 CEOs Who Shine on LinkedIn
By Jen Hitchcock Fortune 500 (F500) CEOs belong to an exclusive club where every member carries impressive credentials. But not all F500 CEOs maximize the value of having a vibrant presence on the world’s largest professional social media site, LinkedIn. In a...
Best Face Forward: How to Love the Way You Look on Zoom
For many of us, remote work is the new normal — at least for the foreseeable future. But working from home can challenge us as humans. We’re hardwired for connection; and virtual meetings, although designed to replicate in-person interactions, just don’t...