by ProResource | Oct 16, 2019 | CEOs, Executive Social, ROI, Social media, Thought Leadership, Top Blogs
B2B executives know that thought leadership matters. When done well, thought leadership can get your message out to the masses — an invaluable benefit that sparks conversations, helps establish your professional reputation, and builds trusting relationships that can...
by ProResource | Sep 11, 2019 | CEOs, Investors, ROI, Social media, Social media engagement, Top Blogs
Is there a Return on Investment (ROI) from getting executives active on social media? That used to be a challenging question. Not anymore. New studies show a clear ROI on multiple levels. In a new paper, The Emergence of “Social Executives” and Its...
by ProResource | Mar 4, 2017 | Branding, Lead generation, LinkedIn, Marketing, Social media, Top Blogs
(This post has been updated; see 20 for 2020: LinkedIn CEO Profiles to Watch) Have you seen what other CEOs are doing on LinkedIn? Viewing other CEO profiles is a great way to get ideas for your own LinkedIn presence. It’s been nearly three years since we published...
by Katherine | Feb 20, 2015 | LinkedIn, Marketing Tools, Sales, Social Networking, Top Blogs
VP Sales LinkedIn profiles vary from detailed with most fields filled in to an almost empty one. Many sales teams, especially those in B2B, find great value in LinkedIn for forging new relationships and reinforcing existing ones. Any VP of sales who wants to stay in...
by Katherine | Apr 22, 2014 | credibility, LinkedIn, Marketing, Social Networking, Top Blogs
(This post has been updated; see 20 for 2020: LinkedIn CEO Profiles to Watch) A trend has reared its ugly head while I browsed CEO profiles on LinkedIn. Many of them looked blank or haven’t been updated in years. I’ve heard CEOs say they aren’t looking for...
by ProResource | Apr 24, 2009 | Marketing, Nurture, Top Blogs
This post was updated on 11/11/2020. High potential executives aren’t just born, they’re made. Successful business leaders spend as much time developing their professional selves as they do mentoring others. As a perk or incentive, businesses often...
