by ProResource | Jul 26, 2014 | Lead generation, Marketing, Marketing Tools, Nurture, Social media, Social Networking
Social media is far more than a distraction or even a networking tool. Your network may be one of the most valuable resources you have, and it’s time to dive into the realm of social selling (if you haven’t already!). Odds are you’ve been doing...
by ProResource | Mar 29, 2014 | Marketing, Marketing Tools, Product launches, Startups
If you have been hearing people talk about Lean Startup (including me), and want a quick way to come up to speed on the basic concepts, these 5 blog posts give you a solid introduction. Creating the Lean Startup – here’s a summary of the book The Lean...
by ProResource | Mar 15, 2014 | Marketing, Marketing Tools
Our last Best 5 dealt with how to measure marketing ROI. This Best 5 addresses the other side of the issue – why it is so difficult to calculate marketing ROI. These posts also talk about what’s changing in this area, and what we ought to do about it. If...
by ProResource | Mar 8, 2014 | Marketing, Marketing Tools
Need to come up with a good way to measure marketing ROI? Here are the best 5 blog posts we’ve seen on how to calculate ROI and measure marketing results. How to Measure the ROI of Your Marketing Programs Simple Way to Calculate B2B Marketing ROI How to Measure...
by ProResource | Feb 15, 2014 | Marketing, Marketing Tools
If you’re trying to figure out how to get your emails opened (and who doesn’t have this challenge), here are the best blog posts we’ve seen about crafting great email subject lines. Read these posts and you’ll also be able to end those debates...
by ProResource | Jan 18, 2014 | Customer relationship management, Marketing, Marketing Tools
With more than 4,500 entries, my personal address book has gotten out of control. It’s all because of one Gmail feature that’s both a blessing and a curse: its ability to retain all email addresses. Although I could turn it off, it stays on because it has come in...