by ProResource | Apr 14, 2015 | Marketing, Startups, Trust
A small technology company doesn’t have time to search thousands of contacts to find the right people who can write a blog post or article, share information on social media or invite them to write a guest post on their website. These right people are influencers who...
by ProResource | Dec 6, 2014 | Investors, LinkedIn, Startups, Strategy
Startups that appear on TV show “Shark Tank” have one advantage over the rest of us. They don’t have to do much research on the investors, aka sharks. Any of them would make a valuable investor. Companies will almost always take their call. Everyone knows these sharks...
by ProResource | May 31, 2014 | Marketing, Startups
If you’re a lean startup fan, as I am, you learn almost as much from watching other companies try to implement lean startup as you do from doing it yourself. Here are the best 5 blog posts we’ve found with lessons learned from other lean startups (OK, so...
by ProResource | Mar 29, 2014 | Marketing, Marketing Tools, Product launches, Startups
If you have been hearing people talk about Lean Startup (including me), and want a quick way to come up to speed on the basic concepts, these 5 blog posts give you a solid introduction. Creating the Lean Startup – here’s a summary of the book The Lean...
by ProResource | Oct 14, 2013 | Lead generation, Marketing, Nurture, Startups
The first thing a tech startup needs to do in finding customers is to describe its ideal clients. Nail down the characteristics of this target audience. Many marketers create personas that go as far as identifying the client’s gender, age, lifestyle, challenges and so...
by ProResource | Aug 7, 2013 | Marketing, Social media, Startups
Investing in a startup is an exciting adventure because you get in the game early before any of the players become stars. And when they start winning games, you feel a thrill knowing you were there at the beginning. Although it’s a risky investment, you miss 100% of...