by ProResource | Mar 27, 2009 | credibility, Education, Lead generation, Recession
If you’re not already doing some kind of nurture program, you should start now. It is inexpensive (typically less than $500/month) and highly effective. Nurture programs are designed to educate prospects about the value you provide – because almost any...
by ProResource | Mar 24, 2009 | Lead generation
The vast majority of small businesses get most of their customers through referrals. Referrals are the leads that are most likely to close, and they are usually effectively free. So why are you not doing more to increase the number of referrals you get? The problem is...
by ProResource | Mar 16, 2009 | Lead generation
The concept of a marketing Parthenon originated with Jay Abraham, a brilliant marketing guru whose ideas have profoundly influenced many marketers and business leaders. Most companies get leads from one or two marketing strategies – techniques they have mastered...
by ProResource | Dec 24, 2008 | Branding, credibility, Education, Lead generation, Pricing, Strategy
Continuing that last post… Of course you want to invest in lead gen. That goes without saying. But how much effort do you put into education and credibility? It depends on what your biggest marketing problem is… Which of these statements is closest to your...
by ProResource | Dec 22, 2008 | credibility, Education, Lead generation
It’s a trick question, of course. You need all three. Without lead gen you’ve got no prospects. But I don’t think anyone will argue with me that lead gen is essential. It’s the other two people forget about. Without those you don’t have...
