by ProResource | May 24, 2014 | Lead generation, LinkedIn, Social Networking
Have you been thinking about creating your own LinkedIn Group? If you have the bandwidth to invest in managing and maintaining it (or are willing to hire someone), having your own LinkedIn Group can be a great way to generate leads. Let’s start with why you...
by ProResource | Oct 14, 2013 | Lead generation, Marketing, Nurture, Startups
The first thing a tech startup needs to do in finding customers is to describe its ideal clients. Nail down the characteristics of this target audience. Many marketers create personas that go as far as identifying the client’s gender, age, lifestyle, challenges and so...
by ProResource | Oct 9, 2012 | Lead generation, Marketing, Nurture
After you meet someone for the first time, you’ll walk away knowing the person’s name and maybe a tidbit or two. Every time you connect with that person you’ll learn more, and that helps you decide whether that person is trustworthy and credible....
by ProResource | Jul 8, 2012 | Lead generation, LinkedIn, Social media, Social Networking
I received an email from Suzanne (not her real name) who had an interesting LinkedIn story that I bet some you can relate to. I know I can. In his initial LinkedIn connection request, a man asked Suzanne if they could start referring leads to each other. Furthermore,...
by ProResource | Mar 28, 2012 | Lead generation, Marketing, Nurture, Public relations
One of the questions I hear often from clients is whether it makes sense to attend a particular trade show or conference. They tell me they don’t get as many leads as they used to, and they’re wondering if it is worth the expense. I tell them that they need to think...
by ProResource | Apr 1, 2011 | Lead generation, LinkedIn, Marketing, Nurture
Most people use LinkedIn as a contact management tool to connect with friends or former co-workers. Besides everyday social networking, LinkedIn can be used as a very effective sales prospecting tool. In this post I’ll show you 3 solid strategies to help you get...