by ProResource | Aug 5, 2011 | Education, Marketing, Project management
Whenever you give anyone a marketing project to do, here is a simple checklist of the information you should provide. It doesn’t have to be complicated – you can get everything in one short email. But make sure you cover all these bases and you’ll...
by ProResource | Jul 29, 2011 | Education, Marketing
The other issue to keep in mind when looking at the best ways to get your marketing people ramped up quickly is whether they are a “why,” “what,” “how does it work,” or “what if” learner. There’s a whole chapter...
by ProResource | Jul 22, 2011 | Education, Marketing
When you are working with a marketing freelancer, one of the critical issues you need to deal with is getting them ramped up as quickly and effectively as possible. They need to learn about your company, your products and services, and the way you want work done. If...
by ProResource | Mar 27, 2009 | credibility, Education, Lead generation, Recession
If you’re not already doing some kind of nurture program, you should start now. It is inexpensive (typically less than $500/month) and highly effective. Nurture programs are designed to educate prospects about the value you provide – because almost any...
by ProResource | Jan 16, 2009 | Education, Marketing
It should be Influence: the Psychology of Persuasion by Dr. Robert Cialdini. Put just one of the 6 marketing techniques he describes in this book to work and you can double your results. He talks about: Reciprocation Commitment & Consistency Social Proof Liking...
by ProResource | Dec 24, 2008 | Branding, credibility, Education, Lead generation, Pricing, Strategy
Continuing that last post… Of course you want to invest in lead gen. That goes without saying. But how much effort do you put into education and credibility? It depends on what your biggest marketing problem is… Which of these statements is closest to your...