by ProResource | Aug 16, 2012 | Education, Social media, Social Networking
The basic concept of social capital is that social networks have value. The larger, deeper, and richer your social network is, the more social capital you have. Being part of a social network, being inter-connected with other people has value, even to those people who...
by ProResource | Aug 13, 2012 | Education, Marketing, Public relations
I went to a franchised store to pick up a cookie cake. Upon arrival, I checked in on Foursquare, a location-based app on my phone. Surprise! The store had a coupon offering six free cookies for the purchase of a cookie cake. I showed it to the employee who pushed back...
by ProResource | Jul 29, 2012 | Education, LinkedIn, Marketing, Social Networking
Do you have videos of yourself giving a presentation, showing how to do something or giving advice? It would be worth adding to your LinkedIn profile because videos add another dimension to your online resume. They give people a way to see you in action, and get a...
by ProResource | Oct 21, 2011 | Education, Marketing, Nurture
Are you looking for a few more clients? The easiest way to have a steady stream of leads is to set up a simple nurture marketing program designed to get referrals. Most small businesses are built on referrals. They are the easiest leads to close. They tend to close...
by ProResource | Aug 19, 2011 | Education, Marketing
In the last post, I said that we use a 2-part strategy to educate marketing freelancers effectively and inexpensively. Here’s the second part… Whenever we can, we choose the first project a new marketing freelancer works on so they can learn while they are...
by ProResource | Aug 12, 2011 | Education, Marketing
One of the most important skills to master if you want to outsource marketing effectively – or even if you simply need to educate new hires and get them productive quickly – is teaching your marketing person what they need to know about your business. The...
