To have a truly authentic presence on social media, you have to do at least some of the work yourself. But your executive assistant or virtual assistant can handle the most time-consuming activities for you — so you can leverage the most value from your time. And if...
To have a truly authentic presence on LinkedIn, you have to do at least some of the work yourself. But your executive assistant or virtual assistant can handle the most time-consuming activities for you — so you can leverage the most value from your time. And if...
The project started out great, everything was going smoothly, or so you thought… Then your client missed a phone call with you. No big deal, you thought, and rescheduled. Then they missed the next one too. You’re waiting for them to give you edits on a...
The reality is that many projects are not a good fit for outsourcing. Others can be outsourced, but only after you have a good relationship with someone who knows your business well. Of course, some are great candidates and can be outsourced easily. The trick is...
If you have been reading this blog for a while you know that we don’t recommend outsourcing one-off projects. Instead we recommend that you find someone you can work with on a regular basis, who can handle a variety of similar projects for you. When you are...
Whenever you give anyone a marketing project to do, here is a simple checklist of the information you should provide. It doesn’t have to be complicated – you can get everything in one short email. But make sure you cover all these bases and you’ll...