If you are looking for sales leaders with an excellent LinkedIn presence, these senior executives show how it’s done. Bernadette Wightman, President, Cisco Systems Canada Hayri Tarhan, Regional VP of Security Sales at Oracle ...
“Is the traditional sales funnel dead? Is it obselete? Is there even a structure to follow anymore?” The old sales funnel may not be recognizable, but there’s still a framework for marketers and salespeople to use as a guide. It is important to...
When you need to hire a contractor or seek a partner, how do you decide which companies to consider and choose a winner? Sure, you could do a Google search and Better Business Bureau check. And those are good places to start. Still it only reveals so much about a...
Being transparent is another important part of building trust. And social media offers a great forum for that. But what does it mean? Why is it a good thing? Transparency means showing others who you are – by being yourself, open and honest. Your actions and...
Marketing’s main goal is to reach customers at the right time when they’re ready to receive the specific message. For years, they have relied on the traditional purchasing funnel that begins with the wide end of the funnel where customers search for brands that offer...