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Pivot Strategy: Define Your Buyer Personas

Pivot Strategy: Define Your Buyer Personas

by ProResource | Jun 4, 2020 | LinkedIn Tips, Marketing Tools, Sales, Strategy

Counterintuitive as it is, one of the smartest things you can do in marketing is target an extremely specific niche. While it is tempting to cast a wide net, selling to everyone who might possibly use your solution dilutes your marketing efforts. When you speak to a...

Social Selling on LinkedIn: How Do You Measure Up?

by ProResource | Aug 5, 2015 | Lead generation, LinkedIn, Marketing, Sales, Social Networking, Social Selling

LinkedIn just opened the Social Selling Index (SSI) Dashboard to all LinkedIn members. This is a benchmark to help you understand how effectively you are executing social sales on LinkedIn. Take a quick look and see how you are doing. You can get your SSI number by...

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