by ProResource | Jul 31, 2013 | Community building, Marketing, Public relations
Gmail’s move to the new tabbed inbox layout has many marketers freaking out. They’re worried that all of their company’s emails will fall into Gmail’s new “Promotions” tab and their hard-won opted-in readers will stop reading. Just in case you’ve been on a long...
by ProResource | Dec 31, 2012 | Marketing, Nurture, Public relations
Here’s a guest post from Rebekah Henson, an email marketing expert… Marketing with email is an effective way to stay in touch with your customers, remind them of your brand and get repeat business from them. When you’re first starting out, you may not have all the...
by ProResource | Dec 3, 2008 | Copywriting
I just received an email newsletter with this subject line: How to Craft Irresistable Subject Lines. That’s a great subject line – pretty much irresistable to someone like me who is currently involved in creating several email marketing campaigns for...
