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The ROI of Executive Social Media for Employee Communication

The ROI of Executive Social Media for Employee Communication

by ProResource | Oct 2, 2019 | Executive Social, Social CEO, Thought Leadership

In our last blog, we discussed the impact on a company’s stock when “social executives” are active on Twitter — when they share insights into their work-related activities and communicate directly with their investors via social media. Here we look...
What Gets in the Way of Your Thought Leadership?

What Gets in the Way of Your Thought Leadership?

by ProResource | Aug 21, 2019 | Blogging, Digital Marketing, Executive Social, LinkedIn, Social CEO, Thought Leadership

We all generally understand the importance of using thought leadership to distinguish our company from the competition and, ultimately, attract the right kind of customers and partners. But there is a considerable amount of data available about just how valuable...
How Effective is Your LinkedIn Presence? Find Out with ProScore

How Effective is Your LinkedIn Presence? Find Out with ProScore

by ProResource | Aug 8, 2019 | LinkedIn, Personal branding, Social CEO, Thought Leadership

Have you ever thought about whether your LinkedIn presence is truly serving your business goals? Up until now, it’s been a difficult factor to measure. LinkedIn does tell you how complete your profile is, with a feature called the Profile Strength Meter — the...
Social Media as a Leadership Tool

Social Media as a Leadership Tool

by ProResource | May 8, 2019 | Executive Social, LinkedIn, Social CEO, Thought Leadership

In business, we’re always thinking about what’s next: What are our targets for the next quarter? What’s the next move in my career? And what decisions and actions need to be made to get us where we want to go? No matter the answer, building a strong...
How to Use LinkedIn to Build Your Reputation as a Thought Leader

How to Use LinkedIn to Build Your Reputation as a Thought Leader

by ProResource | Mar 28, 2019 | Executive Social, LinkedIn, Social CEO, Thought Leadership

thought leader [thawt lee-der] n. 1. a go-to voice in an industry or profession; someone who shares forward-thinking viewpoints; a person whose perspective on a subject is taken as authoritative and influential.   Thought leadership helps you to establish a...
How to Get Senior Executives into Social Media

How to Get Senior Executives into Social Media

by ProResource | Jan 25, 2017 | Personal branding, Public relations, Social media, Thought Leadership

It feels like moving a mountain, doesn’t it? You have dozens — maybe hundreds — of senior executives you are trying to get to participate in social media. It’s one of your key initiatives, but you’re not making the progress you hoped for. Everyone agrees social media...
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