Twitter is a powerful tool for authors because it gives you a chance to engage directly with your readers. Here are some examples of authors who have mastered the use of Twitter. Want help creating your own Twitter presence? Work one-on-one with...
The following founders provide great examples for you to follow. They use Twitter to share issues that matter to them, promote their businesses, and engage with other founders, customers, partners, investors, team members, and the media. Want help...
These lawyers are setting a great example for their firms. They use Twitter to talk about issues that matter to them and engage with other attorneys and experts in their field. Want help creating your own Twitter presence? Work one-on-one with...
As an executive with many demands on your time, you need to justify the investment of time that you put into social media. While you may feel intuitively that it has value, it’s like any other part of your business – at some point you need to show ROI. There are tools...
Marketing’s main goal is to reach customers at the right time when they’re ready to receive the specific message. For years, they have relied on the traditional purchasing funnel that begins with the wide end of the funnel where customers search for brands that offer...
Today’s guest post comes from Nathaniel Mollen, a student of philosophy at Ursinus College. Marketing is only a little like metaphysics, but it’s made him somewhat of an expert in making dry topics both clear and interesting. Lead nurturing is not really a...